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A Long Time Ago In A Galaxy Far Far Away

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It’s official: it is less than a month away until the release of Star Wars: The Force Awakens and people are going nuts. Ever since the original Star Wars premiered in 1977, people from all over the world have fallen in love. Just when the world thought it was over, in 1999, a new Star Wars was released and a whole new generation was able to grasp on to the amazing world of Star Wars. Once again, when the world was convinced that it was actually over, a statement was released saying that a new Star Wars was being created. It has been a long long time since that statement was released, but December 18th is creeping nearer and Star Wars: The Force Awakens will be a movie for the ages.

People from all over the world love Star Wars and the plot behind it all. There are conventions for it all the time where people are able to dress up as their favorite characters and even act out some of their favorite scenes. There is also a whole weekend fest that is held in the month of June called, “Star Wars Weekend,” in Walt Disney World. I was lucky enough to be a part of it this year and let me tell you, it is fantastic! Luke, Chewbacca, Stormtroopers, Darth Vader, and other beloved characters do meet and greets, and you have not lived until you’ve met Darth Vader. He’s pretty awesome.

But anyways, it does not matter where you are or what time it is, you are guaranteed to see something Star Wars related. There are toys in every Wal-Mart and Target aisle, phone cases in every Hot Topic and Best Buy, clothing with characters on them in every clothing store you can imagine, and the list goes on and on. Whenever you turn on your television, you will see at least 2 previews for the movie within an hour. When you go online, I guarantee you will have one friend that is chatting up a storm about Star Wars and how excited they are for it.

One thing that I know most are freaking out about, whether Star Wars fans or not, is the recent marketing tool Google is using to show that they too love Star Wars. If you go to Google.com and type, “A long time ago in a galaxy far far away,” the coolest thing will happen. All of the searches for Star Wars, including pictures and articles appear, but in a way that is most definitely a Star Wars way. At the beginning of the movies, the beginning credits, where the backstory is being told, they start from the bottom and roll upwards with the famous theme song.

When I first heard about this, I thought it was a joke. I went on Google expecting a meme or whatever to show up saying that I’ve been tricked, but right before my own very eyes it happened and I have got to say that I got so excited that I had to send it to all of my friends in a Snapchat video. A round of applause is needed for Google because this is the smartest marketing tool that I have EVER seen. I dare you to go on Google and try it out for yourself. You will not be disappointed!

About Jordan Privitt

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